As I stated in my first post about this book, the authors have an interesting take on many aspects on the job search. One area they have absolutely correct is Chapter 4 on the importance of research. They do a good job of presenting all the reasons for the importance of research, many of which we have discussed in previous posts (company research 1 & 2). I also give them major props for recommending the use of your local public library to find the things you are having trouble finding on line!
The one area that they don't connect the dots is that many of the free online resources that they mention by name (Hoovers, Lexis Nexis, D&B Million Dollar database, etc.) have subscription versions that provide even more in-depth information. Many libraries have subscriptions to these or similar resources, so while they give props to libraries, they could have made a stronger case. In my company research part 2 piece I provide links to the state-wide resources available in 49 of the 50 states that should have these or other very valuable subscription resources for performing this research.
I have found this book to be a good read. The advice and tips may seem a bit aggressive, but in this job searching environment aggressive may be necessary.
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