So what do badges have do do with this, you may be asking yourself. Well if you are familiar with any kind of gamification you may already know the answer, but if you don't know what that is I will try to cover them both in brief.
Gamification is a process where elements of games are applied to non game situations to influence behavior. This is typically done by businesses but it is also making its way into education and other areas... many times the elements that are being brought in are levels, experience and rewards. Many of these have centered around the idea of earning a badge to demonstrate an accomplishment (hence the evidence in Ms. Guzman's quote.) So here are a few basic examples:
Using the Social Media app for smart phones FourSquare people can 'check in ' at locations and earn badges for things like the number of times they visit locations, the number of locations visited, etc. They can also become 'mayor' of a location when they reach the top of the list of check-ins. The business could then use this information to issue deals, coupons, or other rewards to help encourage people to stop by.
This is a fairly simple example, and there are many others on the gamification site linked above. I can also discuss this with anyone individually who is interested and/or recommend further reading.
Where it becomes interesting is (as the article from the Seattle Times hints at) when we expand these badges into other social media tools (perhaps LinkedIn for example.) Here is a frame work for how I could see this unfolding:
LinkedIn working with others creates a smooth and simple interface to allow users to display badges, certificates and other items demonstrating achievement (the evidence or virtual currency.) Then MOOCs and other systems where people can go to learn skills award some sort of badge, certificate, etc. and this gets loaded into LinkedIn or some other profile building site. Now along with the standard names and dates of schools and employers (the old resume), I have a skills section (LinkedIn already has this) with the endorsements from my network (LinkedIn has this as well) and a layer with badges, certificates, and other forms of evidence from a whole host of other potential sources.
The rating/point system would need to be fully developed, but here is my initial thoughts of a hypothetical example:
- Being a member of network (think LinkedIn Groups) 1 point each
- Being active in that group (writing posts, asking questions, etc.) 1 point each
- Having activity from the group voted up 0.5 points each
- Having appropriate connections (network) 0.25 points each
- Blogging about your professed expertise 0.1 points per post
- Followers of said blog 0.25 points each
- Comments on said blog 0.5 points each
- Certificates, badges, awards 1 point each
- Recommendations for work 2 points each
- Endorsements of skills 0.5 points each
- Answering questions (Yahoo Answers, etc.) 0.1 point each
- Answer to question being voted up 0.25 points each
- Writing reviews (Amazon, Yelp, etc.) 0.1 point each
- Reviews being voted up 0.25 points each
- Publications 3 points each
- Presentations at conferences 3 points each
- Invited to speak at a conference 5 points each
Obviously this list would continue to grow as more systems were integrated, and the point system would have to be constantly adjusted to ensure its effectiveness. Hopefully It is clear that the value would lie in the usefulness that others place on the content that I as a job candidate create, not just me trying to inflate my standing by producing anything. I could also see layers being added if I wanted to integrate my purchases, for example if an online retailer could verify I bought a book or other tool needed for some task it would add a small bit of confidence that I am prepared to tackle the task.
Another benefit of such a system is that it would start to show specialization. By that I mean a sub field or area that you may not have received formal education in or that your job titles don't match... but that through experience you have learned. As an example my advanced degree is in Library Science, and I have worked in both public and academic libraries as a reference librarian. However through my experiences I have picked up a lot of knowledge about business, entrepreneurship and career development (which is why I write this blog!) If I wanted to get a job at a college in a career center I would probably have a hard time, since none of my education or employment background would lead the hiring manager to think I had the knowledge... but with such a system in place, it might be much more clear that I have the knowledge to complete the job duties. For example of my 186 LinkedIn connections 33 are career center people in higher ed and 24 are entrepreneurs or business school faculty that teach entrepreneurship. Then if you looked at my publications and presentations (something that any hiring manager outside of hiring for teaching faculty is unlikely to look at...) you might see most are related to creating resources for students to improve the job search. Then factor in this blog and you would begin to see that I am quite capable to take on a position in a career center for an institution of higher learning (not that I am currently pursuing this... but if I wanted to it might be hard for me with a standard resume/cover letter type hiring system in place today with most employers.)
Now I am sure I am not thinking of every possible result of creating and using such a system. I also know it would take some time for all the bugs to be shaken out and for everyone to catch up, but the bottom line is that it would be just a new piece of the pie that might help to bring together all of the things that hiring managers are already doing. We know they are checking our online presence and identity. We know that they are contacting not only the references we list for them, but others that may know us for insights.
Thoughts? Am I missing something?
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